Students typically follow a passive approach when navigating the college enrollment process. In today’s competitive and selective college environment it is important for students to take a proactive approach to raise awareness and gain attention to their personal interest. Using a “reverse recruitment” approach, students need to become their own “marketeer” promoting their accomplishments, abilities and interest. Here are easy steps to follow:
Learn about the colleges and universities of interest. What is printed in glossy view books and informational brochures may not be a true reflection of the institution. Do your research. Learn about enrollment needs, campus life and statistics (ex: completion rates). Information learned can lead to questions while visiting and evaluating potential choices.
Be more than an online file. From the moment a student first engages a college the goal is to be top of mind. Students need to be their own advocate and marketeer telling their story to campus decision makers. The use of technology in the admissions, financial aid and scholarship awarding processes has isolated and removed students from human interaction. Students need to be able to communicate their accomplishments, abilities and aspirations to attend the college of their choice. No time to be shy.
Develop a strong series of the “why’s”. Why are you interested in (your ) college options? What do you want to get out of your college experience? Why at our institution? In the sales world it is referred to the 90 second elevator statement. Differentiating oneself from other students is critical during the acceptance and scholarship awarding stages. Students need to be ready to answer these questions and other questions during the entire enrollment process. Students must be ready to express their “why’s” when writing, calling and/or during face-to-face meetings.
Be visible. Students need to attend college visits at their high school and go to regional college fairs when Admissions Counselors come to town. When school is not in session, students need to explore college campuses, attend informational session and go for walking tours. When a special invitation hits the mailbox, students need to say yes. Students need to raise their hand, ask questions and be ready to engage college representatives. It will be noted!
Special Majors, Athletes, Artist and Performers. Reverse recruiting in these three areas require demonstrating talent ones talent and ability through showcases, portfolio reviews and auditions.Special attention to details and deadlines is important to gaining recognition. While working with Admissions Staff, student also engage Coaches, Faculty and Advisors who are important to a college’s acceptance decision making.
Communicate. Outside of stalking, students need to be in close communication with Regional Admissions Counselors, Financial Aid Specialist, Faculty, Coaches and other decision makers. A strong systematic communication plan should be established and used as a guide to engage colleges during the enrollment process. Becoming top of mind and remaining there is accomplished through calls, emails and one-on-one contact. Knowing when and how requires planning and proactive action.
Seek out local alumni. Connect with local alumni in your area. Reach out to former classmates and recent graduates to learn about their experience at institutions of interest. Leverage their contacts on campus to promote your interest.
Reverse Recruitment begins with making a contact, establishing a relationship and serving as one’s own advocate.
Become Your Own Marketeer!